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Stop looking cheaper
than you are.

I build brand identities and websites for African businesses that want to charge more for what they already sell.

Book a call See the work
The pattern

Why good businesses still look small.

Most of the businesses I work with already have a product people want. What holds them back is what the customer sees before they buy.

01
It starts and ends with a logo
A mark gets drawn before anyone asks what the business stands for, and that is the whole identity. Nothing says what the flyers, the labels or the posts are meant to look like.
02
Everything after it is made by whoever is free
The flyer from one person, the labels from the printer, the shop banner from the signwriter, the posts from a phone at night. Each picks their own colour and their own font.
03
The ads pay for the gap
You spend more and get fewer customers. The ad looks nothing like the page it sends people to, and the page reads like a template, so the click lands somewhere it does not trust.
04
Everything gets thrown out
Sales flatten, so the search for a fix starts back at the logo, and the flyers, the labels and the pages built around it get scrapped with it.
Your business does not look small because it is small.
It looks small because nothing matches.
Your logo, your flyers, your labels, your shop front and your posts were made by different people at different times, and none of them were told what the others looked like. The customer feels the gap even when she cannot name it. She reads it as a business that is not sure of itself, and she prices you accordingly.
What I build

One thing, done properly. Two things that build on it.

I do not take on one-off logos. The identity comes first, because everything after it depends on the decisions made there.

Lead offer
Brand identity
The name, the mark, the colours, the type, the rules, and the words your business is known for. Written down so that the next person you hire cannot get it wrong.
What is included
  • Positioning
  • Logo and marks
  • Colour and type system
  • Brand rules document
  • Tone of voice
From ₦350,000.
Add-on
Website
A site or landing page built on the identity, so the page and the brand are obviously the same business.
What is included
  • Landing pages
  • Online stores
  • Page structure and copy
Priced per project after the call.
For existing clients
Monthly creative
Campaign and social work for brands I have already built. The direction already exists, so the work is faster and cheaper than starting fresh each time.
What is included
  • Campaign and social creative
  • Seasonal and launch assets
  • Content direction
Monthly, minimum three months.

Hiring three people for brand, website and content costs more and connects less.

I do the first, build the second on top of it, and only take on the third for brands I built.

Book a call
Work

One case, told properly.

I would rather show you how one set of decisions was made than show you six logos with nothing behind them.

Brilla
Cleaning service · Brand identity and social design

A cleaning business that existed only as an idea. A service, no name people recognised, no packaging, no page, nothing to point a customer at.

What was going wrong

The founder had a real service and nothing to show for it. Every enquiry started from zero, because there was nothing a customer could look at and judge.

The question was not which logo to draw. It was what the business had to be before a logo could mean anything.

The question that shaped everything

Who pays for cleaning, and why do they choose one company over another?

Homes want it to feel safe. Offices want it to feel reliable. Those pull in different directions, and a brand that tries to be both ends up being neither.

The decision

We built for reliable. Offices buy on schedule and consistency, not on warmth, and that one choice set the name, the colour, the mark and the way the posts are written.

Every decision after this point had a reason you could argue with, which is the whole point of deciding first.

What I did

Positioning, the name, the mark, the colour and type system, and the social design system the business runs on.

The gallery below carries the built assets in sequence.

See the Brilla gallery

Told as a founding-stage build. No performance figures are published here because none were supplied.

View the full portfolio

PDF, 19 pages, 3.4 MB

Also from the studio
PENNIO
This site, and the studio's own brand
The Let's Create Network
Teaching, run in public
Ogbifọ
Language preservation project
Paul Oyatowo, designer and founder of PENNIO
Who you are working with

I am Paul Oyatowo.

I have been building brands since 2022 and I run PENNIO from Oyo State. I teach during the week and build brands the rest of the time, which means I take on two brands at a time and not more.

When you hire PENNIO, I do the work. There is no account manager and nothing gets handed to a junior.

Designer and founder, PENNIO
Questions

Questions before
booking the call.

What do you actually do?

I build brand identities: the name, the logo, the colours, the type, and the rules for using them. I build websites on top of that. I do not do one-off logos.

How much does it cost?

Brand identity starts at ₦350,000. Websites are priced after the call, once I know how many pages and what they have to do. You get a written price before any work starts.

I am just starting. Is this too early?

Sometimes. If you have not sold anything yet and you are not sure the idea works, spend the money on finding that out first. If you have customers and you want to charge more, this is the right time.

Do you work outside Nigeria?

Yes. Most of the work happens over calls and shared files.

I already have a logo and a website.

That is where most people start. On the call I look at what exists. If the foundation is solid I build on it instead of replacing it, and that costs you less.

What happens after the call?

We agree what the project is, I send a written price and timeline, and nothing starts until you have both.

If people keep telling you
that you are expensive, we should talk.

Five questions, five minutes. I read every one myself and reply within 48 hours whether or not there is a fit.

This is for you if

  • You sell something real and people already buy it

  • You want to charge more than you charge now

  • You can invest ₦350,000 or more in the foundation

  • You will answer questions about the business, not just the design

Wait if

  • You need a logo by next week

  • You are still finding out whether the idea works

  • You want to skip the questions and go straight to designs

  • You do not have the budget yet

I take on two brands at a time. When both slots are full, the next application waits.

Submitting this application does not commit you to a project. If there is a fit, we will be in touch within 48 hours to book a strategy call.

✓

Application Received.

Your application is in. We will be in touch within 48 hours.